Each project started with research into the brand’s audience, industry and competitors. Masai focused on trust and credibility in edtech. TopUp explored fast-paced, career-driven design. Legacy Club leaned into exclusivity and professional polish.
Design systems were built with clean typography, bold color choices and minimal layouts. Masai uses yellow and black for structure and optimism. TopUp is sharp, high-contrast and action-oriented. Legacy Club is elegant, subtle and aspirational.
The visual identities were applied across digital and physical assets. From tote bags and lanyards to business cards and billboards, every element was designed to be consistent, scalable and true to the brand voice.
Each brand is anchored in a core idea. Masai represents transformation through education. TopUp reflects momentum and growth. Legacy Club captures ambition and connection. These ideas shaped the tone, layout and visual language.
