Each creative began with a deep dive into the platform, audience behavior and content trends. Whether it was Instagram carousels, LinkedIn posts or story formats, the goal was to understand what kind of content sparks interaction and stays relevant to the feed.
The visuals were crafted to be eye-catching, scroll-friendly and on-brand. From illustrated explainers to product spotlights and announcement tiles, designs focused on color, spacing and messaging that’s clear in seconds—even at a glance on mobile.
Formats ranged from static posts to carousel series, reels covers and story panels. I adapted visuals to work across screen sizes and platform requirements, making sure every post kept the visual identity intact while encouraging interaction and shares.
Every piece was built around approachability and engagement. Whether simplifying complex topics, highlighting brand moments or tapping into cultural cues, the focus was to spark conversation and leave a lasting impression—without feeling like an ad.
